Media & Partners

For many years, the St. Moritz music scene revolved around traditional genres such as jazz, folk, and classical music. However, in 2022, the inaugural SunIce Festival burst onto the scene, introducing techno and EDM (that's electronic dance music, for the uninitiated) to the mountain community. Held approximately 2,000 meters above sea level, just a short walk from the Chantarella lift, the festival quickly captured the hearts, minds, and schedules of the under-30 crowd. Past editions have showcased renowned artists like Lost Frequencies, Mike Williams, and Charlotte de Witte. With its top-notch food trucks and bars drawing a stylish and enthusiastic crowd, SunIce is yet another testament to St. Moritz's commitment to having a good time, all the time.

Engadin St. Moritz, a crown jewel of the Swiss Alps, is the ultimate winter paradise, offering an array of exhilarating outdoor activities set against a breathtaking backdrop. From the adrenaline-fueled descents to the serene winter hiking trails, adventurers and connoisseurs alike will find their bliss. Revel in the magic of early morning skiing on freshly groomed slopes, challenge yourself on the giant slalom course "Ski Run" or get the ultimate speed kick on the UYN Speedcheck. When it’s time for a break between runs, Corviglia offers everything a gourmet heart could desire: From rustic mountain huts to mountain restaurants and wonderful sun terraces to stylish bars. Whether seeking the thrill of speed on the slopes or the tranquility of a snow-covered hike, Engadin St. Moritz delivers unforgettable moments amid the splendor of the alpine panorama.

GKB is the bank of the SunIce Festival. It serves as a regional financial institution, providing a diverse range of banking services to individuals, businesses, and public entities. With a strong local presence, GKB plays a crucial role in the financial landscape of Graubünden, supporting the economic development of the region. Known for its stability and community focus, the bank contributes to the financial well-being of both residents and businesses in Graubünden. GKB's services encompass traditional banking, investment, and financial solutions tailored to the specific needs of its clientele. The bank also supports local projects with sponsorships. GKB believes in strong relationships which bring joy and success to both, the bank and their sponsoring partners.

IQOS represents a revolution in the world of adult smokers, offering a sophisticated alternative to traditional smoking through its innovative heated tobacco system. Designed with cutting-edge technology, IQOS heats tobacco instead of burning it, providing adult users with tobacco taste experience without fire, ash, and less smell compared to cigarettes. This commitment to innovation reflects a modern approach to adult tobacco enjoyment, focusing on quality, science, and technology to deliver a better choice for adults who would otherwise continue to smoke or use other nicotine products. IQOS's design and functionality cater to the forward-thinking individual, prioritizing satisfaction and choice without compromising on elegance and efficiency. In an era where adult smokers are seeking alternatives, IQOS stands out as a leader, continually evolving to meet the preferences of adult users with a focus on quality and safety. This product is not risk free and is addictive. This product is intended for adult smokers only. The sale of tobacco products to persons under the age of 18 is prohibited. The distribution of tobacco products to persons under the age of 18 is prohibited. Offenders are subject to criminal prosecution.

Chandon Garden Spritz embodies the essence of celebration, crafting moments of joy and sophistication with its sparkling blend. Crafted with excellence, it combines fine sparkling wine and home-made orange-bitter liqueur recipe, made with natural extracts from orange peels, herbs and a secret mix of spices, offering a refreshing alternative to traditional spritzes. It invites connoisseurs and casual enjoyers alike to indulge in a taste that's as invigorating as it is refined. Perfect for any occasion, from casual gatherings to grand celebrations, it's a testament to the art of blending tradition with innovation. Savor the balance, the sparkle, and the zest that Chandon Garden Spritz brings to every glass, making it not just a choice, but an experience to remember.

Samsung shines at the forefront of innovation, transforming the tech landscape with its cutting-edge advancements. At the SunIce Festival, Samsung elevates the experience with an AI-scape-Room, a testament to their commitment to innovation and user engagement. This immersive space invites festival-goers to explore the wonders of AI technology, showcasing Samsung's prowess in creating intelligent, user-centric solutions. It's a glimpse into the future, where technology can enhance every aspect of our lives, brought to you by a company that's always a step ahead.

Al Capone empowers all adult smokers to leave behind the boring “perfection” and to explore the exciting smoking experiences they are missing out. In their own perfectly - imperfect way.

Bogner Fire + Ice, renowned for blending high fashion with high function, brings its legacy of style and performance to the forefront. At the heart of the SunIce Festival, Bogner Fire + Ice showcases its latest collection, embodying the spirit of adventure with cutting-edge designs that cater to the modern explorer. This fusion of elegance and endurance represents a lifestyle where the thrill of the outdoors meets the sophistication of the city. Bogner Fire + Ice's presence at the festival not only highlights their commitment to quality and innovation but also celebrates the joy of winter sports and the beauty of embracing the elements in style.

Celerina, with its charming allure and vibrant spirit, serves as a picturesque backdrop to the exhilarating experiences of the SunIce Festival. It is located next to St. Moritz and well connected by public transport. This enchanting village, nestled in the heart of the Engadin valley, is renowned for its sun-soaked slopes and rich cultural heritage, offering a perfect blend of adventure and relaxation. As festival-goers bask in the lively atmosphere and breathtaking scenery, Celerina's welcoming ambiance and array of activities ensure memories that last a lifetime. From thrilling winter sports to serene moments amidst nature's beauty, Celerina is the quintessential retreat for those seeking both excitement and tranquility amidst the grandeur of the Alps.

CokeSTUDIO, renowned for its dynamic fusion of musical talents and genres, brings its vibrant energy to the SunIce Festival as the host of the Panorama Stage in the festival village. This collaboration spotlights CokeSTUDIO's commitment to celebrating diversity and innovation in music, offering festival-goers an eclectic lineup that transcends boundaries and connects cultures. Set against the stunning backdrop of the Alps, the Panorama Stage becomes a melting pot of sounds and rhythms, where the spirit of CokeSTUDIO comes to life, crafting unforgettable moments under the open sky. It's here that music lovers gather to experience the magic of live performances, where the essence of CokeSTUDIO's global musical journey enhances the festival's atmosphere, making every beat and note a celebration of unity and joy.

Edelweiss, Switzerland’s leading leisure travel airline, with its emblematic white flower symbolizing purity and adventure, elevates the SunIce Festival experience by connecting enthusiasts from around the globe to the heart of the festivities in St. Moritz. As a carrier known for its exceptional service and Swiss quality, Edelweiss ensures a journey as memorable as the festival itself, offering comfort, style, and a seamless start to an unforgettable adventure. Hosting the skies, Edelweiss brings people together to celebrate the vibrant energy of the SunIce Festival, embodying the spirit of exploration and the joy of discovery.

Discover Genesis, where luxury transcends the ordinary. Emblematic of sophistication, it offers more than just a brand; it's a testament to innovation and elegance. Each encounter, from city streets to the grandeur of nature, promises an adventure in opulence. Designed with unparalleled craftsmanship, Genesis vehicles are not just modes of transportation; they are gateways to unparalleled experiences. Beyond mere travel, Genesis represents a journey into the essence of luxury, setting a new standard for those who seek more than just a destination. Embrace the spirit of Genesis, where every journey is an expedition in style and luxury.

SeeTickets, the go-to ticketing platform for the SunIce Festival, streamlines your entry into an unforgettable alpine experience. Known for its reliability and user-friendly interface, SeeTickets offers seamless access to the festival's myriad of events, ensuring that attendees can secure their spot amidst the excitement with ease. Whether it's for the electrifying beats on the Panorama Stage, Mainstage or Techno-Dome - SeeTickets is your gateway to the heart of the action, simplifying the process so all that's left is to enjoy the spectacle that is the SunIce Festival.

Explore Silvaplana, a jewel in the Alps. Beyond hosting, Silvaplana offers an immersive journey into our enchanting landscapes and vibrant culture, where the spirit of adventure meets the rhythm of next-gen music. Silvaplana captivates with its pristine beauty and dynamic atmosphere, making it more than a backdrop but a destination for unforgettable experiences. Here, every moment is an invitation to discover the extraordinary, nestled between snow-capped peaks and crystal-clear waters. Make Silvaplana your next adventure, where memories await at every turn.

Experience the vibrant world of Elfbar at your favorite events, where flavor meets freedom in every puff. Our sleek, on-the-go design ensures you never miss a moment, blending seamlessly into your lifestyle. Join a community that values choice, convenience, and quality, all wrapped in the stylish embrace of Elfbar. Whether you're at a festival or on a city adventure, Elfbar is your perfect companion, offering a burst of satisfaction with every draw. Elfbar delivers a journey of taste and convenience, making every experience uniquely enjoyable.

Landquart Fashion Outlet, nestled at the gateway to the majestic Alps, offers SunIce Festival attendees a unique blend of shopping and leisure. As a premier destination for fashion and lifestyle brands, it presents an irresistible array of high-end labels at unbeatable prices, making it the perfect pit stop for festival-goers looking to infuse their wardrobe with style and elegance. Here, amidst the scenic beauty of the mountains, shopping becomes an experience of its own, with exclusive deals and collections that cater to every taste. Ensuring that every aspect of the visit is a sensory delight, the newly opened FIVE GUYS, the American premium burger chain, spoils visitors with delectable burgers, crispy fries, and indulgent milkshakes.

Nestled in the heart of the Swiss Alps, the village of Bever is a hidden gem that perfectly blends tradition with the vibrant energy of Gen Z. It's more than just stunning landscapes; it's a destination where cultural heritage meets modern adventure, offering Instagram-worthy moments at every turn. Whether you're seeking serene nature trails, exploring historical sites, or looking to connect with a warm, welcoming community, Bever is the place to be. Experience the charm of the Engadin valley, where every visit promises both serenity and excitement. #DiscoverBever, where tradition and trends come together amidst breathtaking beauty.

La Punt-Chamues-ch, a quaint municipality nestled in the Engadin Valley of Switzerland, boasts rich cultural heritage and stunning natural surroundings. Surrounded by majestic peaks and verdant meadows, it offers a serene retreat for outdoor enthusiasts and nature lovers alike. The village's charming alpine architecture and historic churches reflect its centuries-old traditions and history. Visitors can explore the picturesque streets lined with traditional Engadin houses or embark on scenic hikes through the nearby Swiss National Park. With its tranquil ambiance and breathtaking scenery, La Punt-Chamues-ch is a hidden gem waiting to be discovered in the Swiss Alps.

Pontresina, a picturesque municipality nestled in Switzerland's Engadine Valley, captivates visitors with its stunning alpine scenery and charming village atmosphere. Surrounded by majestic mountain peaks, including the iconic Bernina Massif, it offers unparalleled year-round opportunities for outdoor recreation, from hiking and skiing to mountaineering and mountain biking. Rich in cultural heritage, Pontresina boasts traditional Engadine architecture and is home to historic churches and museums illustrating the region's history and traditions. With its unspoiled nature and idyllic setting, Pontresina is a paradise for those seeking tranquility and adventure in the Swiss Alps. Whether exploring its scenic trails or savoring the local cuisine, visitors are sure to be enchanted by Pontresina's beauty and charm.

Sils im Engadin/Segl, located in the heart of the Engadin Valley in Switzerland, is a serene and picturesque municipality renowned for its breathtaking natural beauty. Surrounded by towering mountains and crystal-clear lakes, Sils offers an idyllic setting for outdoor enthusiasts and nature lovers alike. With its tranquil atmosphere and charming traditional architecture, the village has inspired countless artists and writers over the years. Visitors can explore the area's extensive network of hiking and biking trails, or simply relax and soak in the peaceful ambiance of this alpine paradise. Whether in search of adventure or tranquility, Sils in Engadin captivates all who journey to its pristine landscapes.

El Tony Mate is the ultimate party starter, infusing your nights with the electrifying spirit of South American culture, tailored for the young and restless. This isn't just a drink; it's your ticket to an unforgettable experience, blending tradition with a kick that keeps the vibe alive. With its natural ingredients and the energizing rush of mate, El Tony is perfect for those who love to celebrate life with a zest. Elevate your party, connect with friends, and dance through the night, powered by the vibrant and rejuvenating essence of El Tony Mate.

Sparklys Hard Seltzer shines as the go-to choice for discerning party-goers and lifestyle enthusiasts, offering an unmatched blend of refreshment and lightness. With only 80 calories in each 250ml can, minimal sugar, and a steadfast promise of being both vegan and gluten-free, it sets the standard for guilt-free indulgence. This isn't just a drink; it's a testament to a lifestyle that refuses to compromise on taste and health. Whether igniting the night at a vibrant party or savoring moments with friends, Sparklys ensures every sip is a celebration of purity, taste, and unforgettable experiences

Uszit Beer captures the essence of tradition in every bottle, offering a taste that's both timeless and bold. Crafted with the finest ingredients, it's a homage to those who appreciate the deeper, richer flavors of life. With its unique blend of hops and malts, Uszit is more than just a beer; it's a celebration of heritage and craftsmanship. Perfect for moments of reflection or joyous gatherings, it invites you to pause and savor the mastery in brewing. Embrace the Uszit experience, where every sip is a journey through the art of beer making.

Edelsnus is a Swiss company renowned for its premium-quality snus products, offering a sophisticated alternative to traditional tobacco consumption. With a focus on innovation and craftsmanship, Edelsnus creates blends using carefully selected ingredients, providing consumers with a luxurious snus experience. The company's commitment to sustainability and quality assurance ensures that each product meets the highest standards. Edelsnus caters to discerning tastes, providing a range of flavors and strengths to suit individual preferences. Through its dedication to excellence, Edelsnus has established itself as a leader in the luxury snus market both domestically and internationally.

The Casino St. Moritz, nestled in the heart of the Swiss Alps, offers an elegant and sophisticated gaming experience. Situated in the renowned resort town of St. Moritz, it combines luxurious surroundings with thrilling entertainment. With a rich history dating back to the early 20th century, the casino exudes charm and exclusivity, attracting visitors from around the world. From classic table games to modern slot machines, guests can enjoy a wide array of gaming options in a glamorous setting. Whether seeking excitement on the casino floor or indulging in gourmet dining and entertainment, Casino St. Moritz promises an unforgettable experience amidst breathtaking Alpine scenery.

Ceylor is a reputable Swiss company specializing in the production of premium condoms and sexual health products. With a legacy spanning over 100 years, Ceylor has earned a trusted reputation for its commitment to quality, safety, and innovation. The company's extensive range of condoms caters to diverse preferences and needs, offering various sizes, textures, and lubrication options. Known for its rigorous testing processes and adherence to strict quality standards, Ceylor ensures maximum reliability and satisfaction for its customers. Beyond condoms, Ceylor also offers a range of intimate care products designed to promote sexual wellness and enhance intimacy.

YFood is a leading European brand specializing in innovative and convenient complete food solutions. Offering a range of nutritionally balanced and delicious meal replacements, YFood caters to individuals seeking convenient, on-the-go nutrition without compromising on quality. With a focus on sustainability and health, YFood's products are crafted from high-quality ingredients and free from artificial additives. The brand's ready-to-drink shakes and bars provide a convenient and efficient way to nourish the body, whether at home, work, or on the move. YFood's commitment to providing a wholesome and satisfying meal replacement option has made it a trusted choice for busy individuals striving to maintain a healthy lifestyle.

Perfect Hair AG is a Swiss-based company specializing in premium hair care products and solutions. With a dedication to quality and innovation, Perfect Hair offers a wide range of professional-grade products tailored to meet the diverse needs of its customers. From shampoos and conditioners to styling tools and treatments, the company's extensive product line caters to individuals seeking healthy, beautiful hair. Backed by years of expertise and research, Perfect Hair's formulations are designed to nourish, protect, and enhance hair health and appearance. Whether addressing specific hair concerns or simply indulging in luxurious hair care, Perfect Hair remains a trusted choice for discerning consumers worldwide.

Dive into the vibrant universe of Freaky Swep, where marketing transforms into an art form, fueled by passion and a sprinkle of madness. Our mission: to navigate the competitive landscape with innovative solutions and a daring approach. At the heart of Freaky Swep, every client's vision becomes our quest, guided by creativity, strategic thinking, and our unique freakiness. Join us in redefining boundaries, where your marketing goals aren't just met—they're exceeded with flair. Welcome to Freaky Swep, where extraordinary is our standard.

The Grand Hotel des Bains Kempinski in St. Moritz merges the opulence of luxury hospitality with the vibrant essence of the SunIce Festival. Located in the majestic Swiss Alps, the 5-star hotel provides guests with lavish accommodations and breathtaking views, creating a sanctuary for those attending the festival. Visitors can indulge in exquisite dining, rejuvenate at the Alpine Spa, and remain effortlessly connected to the festival’s heartbeat. The Kempinski experience extends beyond just accommodation; it becomes an essential element of the SunIce Festival, enveloping guests in a blend of sophistication and comfort. Furthermore, the hotel proudly serves as the venue for the exclusive official pre-event of the SunIce Festival. This prestigious gathering takes place in the hotel’s elegant ambiance, offering attendees a unique opportunity to immerse themselves in the lively atmosphere that kicks off the festival. This event marks the beginning of a weekend filled with exceptional music and alpine adventures, all commencing within the refined setting of the Grand Hotel des Bains Kempinski.